Jul 102009
Success! Shares in Phorm dived 40% yesterday when BT said it wouldn’t be using their system (although they have not fully terminated their agreement with them).
Phorm is a company started by people that made money by infecting your computer with spyware that now offers a similar service that you can do nothing about. At the ISP level, they spy on your web usage and provide targetted advertising based on it.
Carphone Warehouse/Talktalk have also pulled out and the only remaining ISP with a commitment to Phorm is – you guessed it – Virgin Media.
Apparently Phorm are now focusing their business on Asia and have gained a foothold in South Korea. I suspect they are probably used to being spied on though.
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